June 01, 2009

Brian Keller Named Chief Marketing Officer at Blue Cross and Blue Shield of Louisiana

Brian P. Keller has been promoted to senior vice president and chief marketing officer at Blue Cross and Blue Shield of Louisiana. Keller, who has been with the company since 1996, replaces Mike Reitz, who was recently named president and chief executive officer by the Blue Cross and Blue Shield of Louisiana Board of Directors.

"Brian's knowledge of the organization and the market, combined with his dedication to problem resolution, makes him a trusted partner for our customers, producers, providers and other stakeholders," said Reitz. "With all that he has to offer, he is truly an organizational asset."

Keller was previously vice president for individual sales and marketing. In that role, he directed all sales and renewal activities for individual products to achieve planned sales goals and increase net membership. He also has held leadership roles as statewide director of individual sales and regional sales director. Coupled with his previous employment with two Fortune 500 companies, Keller has worked in sales and marketing for his entire career. 

Keller, a New Orleans native, is a graduate of Tulane University's A.B. Freeman School of Business.