Blue Cross and Blue Shield of Louisiana Wins Brand Excellence Award

The Blue Cross and Blue Shield Association, a national network of independent Blue Plans, has honored Blue Cross and Blue Shield of Louisiana with a Brand Excellence Award for retaining the highest percentage of members year-to-year.  Between 2010 and 2011, the Louisiana insurer retained more members than any other Blue plan nationwide.

“We are delighted to receive this honor,” said Mike Reitz, President and CEO of Blue Cross and Blue Shield of Louisiana. “Our members have made us number one because we put their interests first.  They know that we work every day to make sure that they have access to high quality, affordable care.”

Reitz added, “I believe wholeheartedly that Blue Cross members understand that we are clearing the path for them to live healthy lives here in Louisiana.  By offering wellness and prevention programs and advocating for better models of affordable care, we are a voice for our members and their health.”

Brand Excellence Awards honor Blue Cross and Blue Shield companies that excel in developing and enhancing the overall Blue Cross and Blue Shield brand. The Association gives awards to those Blue Plans that excel in attracting new customers, building loyalty with existing customers, expanding the brand into additional lines of products or services and provider satisfaction.

About Blue Cross and Blue Shield of Louisiana
Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana (BCBSLA) is the oldest and largest Louisiana-based health insurance company. BCBSLA is a not-for-profit, fully taxed mutual insurer, owned by policyholders and governed by a local Board of Directors. It is an independent licensee of the Blue Cross and Blue Shield Association.

The company provides group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to more than 1.3 million members. With headquarters in Baton Rouge and eight district offices, Blue Cross and Blue Shield of Louisiana employs more than 1,800 Louisianians who are committed to improving the lives of its customers by providing them with health guidance and affordable access to quality care.

Learn more on the company’s website at or on Facebook at Follow Blue Cross on Twitter at and CEO Mike Reitz at