The Board of Directors of Blue Cross and Blue Shield of Louisiana has named Mike Reitz as the company’s new president and CEO, effective immediately. Reitz, who has been senior vice president and chief marketing officer at Blue Cross since 2000, has served as interim president and CEO since August 2008. He also served as interim president and CEO for nearly a year in 2004.

“Mike Reitz is a seasoned business leader who brings 30 years of industry and Blue Cross experience to this position. He is deeply committed to Blue Cross, and no one is more familiar with the company’s customers, providers and producers,” said Brent McCoy, chairman of the Blue Cross and Blue Shield of Louisiana Board of Directors. “The Board made its decision after conducting a nationwide search during which we interviewed an outstanding list of candidates. We are confident that Mike’s outstanding skills and his familiarity with the company make him the right choice for continuing Blue Cross’ strength and success in this competitive Louisiana healthcare market.”

View a Statement from Mike Reitz