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September 06, 2007
Louisiana 2 Step Kicks Off Football Season with Game Jersey Giveaway
Contest features collectible signed by New Orleans fullback Mike Karney The signed jersey, complete with grass stains, will be given away in conjunction with the first New Orleans regular season home game on Monday, Sept. 24. The winner will be chosen from among registered members of the Louisiana 2 Step, the innovative healthy eating and exercise program presented by Blue Cross and Blue Shield of Louisiana and the Pennington Biomedical Research Center. Becoming a 2 Step member is free, and it takes only a few seconds to click “Join Now” and sign up at www.Louisiana2Step.com. The site offers great interactive features like activity and food logs, a weight tracker and even a personal virtual coach to keep members motivated. Each 2 Step member can register daily for a chance to win Karney’s #44 jersey. The jersey winner will be randomly selected and announced on the 2 Step website Sept. 25. All registered Louisiana 2 Step members can enter the contest, although Blue Cross board members and employees are ineligible to win. Members can submit one entry each day until 11:59 p.m. CST, Sept. 24, 2007. For complete rules, visit www.Louisiana2Step.com. More than 27,000 people have visited the website and 5,000 Louisianians have learned to eat right and move more by signing up as members of the Louisiana 2 Step since the program’s launch in January 2007. Karney has teamed up with the program to share the workout and nutrition tips that keep him fit for football. In the “Mike’s Turf” section of the 2 Step website, members can read Karney’s blog, check out his favorite recipes, ask him questions and even choose a virtual version of Karney as their personal health coach. About Blue Cross About the Pennington Biomedical Research Center
This football season Louisianians have an added incentive to join the Louisiana 2 Step: one lucky 2 Stepper will win an autographed game jersey which was worn by New Orleans fullback Mike Karney as his team fought its way to the 2007 NFC Championship Game.
Blue Cross and Blue Shield of Louisiana is Louisiana-owned and -operated. Marking its 73rd anniversary this year, the company is an independent licensee of the Blue Cross and Blue Shield Association. It is a tax-paying mutual company, owned by its policyholders. Headquartered in Baton Rouge, Blue Cross and Blue Shield of Louisiana also has district offices in Alexandria, Houma, Lafayette, Lake Charles, Monroe, New Orleans and Shreveport. The company’s subsidiaries include HMO Louisiana, Inc. and Southern National Life Insurance Company, Inc.
Opened in 1988, the Pennington Biomedical Research Center now houses 14 research laboratories, 17 core service laboratories, inpatient and outpatient clinics, a research kitchen, an administrative area and more than $20 million in technologically advanced equipment. Located in Baton Rouge, the Center was expanded in 1993 to include the C.B. Pennington Jr. Conference Center, residence apartments, and an exercise and fitness facility. More than 70 faculty members and over 600 physicians, scientists and support personnel focus their research efforts on six key areas: Obesity and Metabolic Syndrome, Experimental Obesity, Functional Foods, Nutrition and Chronic Diseases, Health and Performance Enhancement, and Nutrition and the Brain. For more information, visit www.pbrc.edu.