Corporate Social Responsibility

Building a Healthier Louisiana

Corporate social responsibility is the right thing for Louisiana, and it's the right thing for our company. Philanthropic activities not only help us improve the quality of life in Louisiana, they also improve our company's relationship with our members – our friends and neighbors in local communities.

At Blue Cross and Blue Shield of Louisiana, community relations activities are managed through a department called Corporate Social Responsibility (CSR). This department focuses contributions and community programs in ways that provide the greatest impact in the community while also supporting the company's goals.

Blue Cross and Blue Shield of Louisiana Corporate Social Responsibility Report

The CSR Department manages two key areas:

The BCBSLA Foundation

As a local company, BCBSLA is the only health insurer in the state with a foundation focused exclusively on Louisiana. The Foundation strives to improve health and education in Louisiana by selectively awarding nearly $2 million in grants each year to about 200 nonprofit organizations across the state.

In addition, the Foundation manages two signature programs for Louisiana children:

  • Smart Bodies is a school-based program, in partnership with the LSU AgCenter, fights obesity by teaching elementary school children and their families about healthy eating.
  • The Angel Award®is presented annually to outstanding volunteers throughout the state who improve the quality of life for Louisiana's children. Each award includes a $20,000 grant for honorees' charities.

Community Relations

This function of the CSR Department supports Louisiana communities through local sponsorships, wellness events, in-kind donations and many other efforts. Here are some of them:

  • Team Blue, our employee volunteer corps
  • Employee drives and fund-raisers
  • Matching gift program for employee contributions to charitable groups
  • Annual workplace giving campaign for the Capital Area United Way
  • Louisiana 2 Step, our free, online, motivational program that encourages people to eat right and move more

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