PLEASE READ THESE TERMS AND CONDITIONS OF USE PRIOR TO USING THIS WEBSITE, MOBILE APP, OR USER PORTAL
Binding Contract. These Terms and Conditions of Use (Terms and Conditions) are a binding contract between you and Louisiana Health Service & Indemnity Company and Blue Cross and Blue Shield of Louisiana and its subsidiaries and affiliates – HMO Louisiana, Inc. and Southern National Life Insurance Company, Inc. ( Louisiana Blue). Louisiana Blue owns and operates this website. Unless stated in these Terms and Conditions, there are no third-party beneficiaries to this contract.
Louisiana Blue. Louisiana Blue primarily does business at 5525 Reitz Avenue, Baton Rouge, Louisiana 70809 and is an independent licensee of the Blue Cross and Blue Shield Association that provides medical, dental, and life insurance coverage.
Your Agreement. All website, mobile app, and portal (Services) users (“you”, “your” and “they”) represent and warrant that they (1) are at least 16 years of age, (2) possess the legal right and ability to agree to these Terms and Conditions, and (3) shall use Services in accordance with these Terms and Conditions. Use of Services is conditioned on acceptance, without modification, of all Terms and Conditions. By using this website or Service, you unequivocally acknowledge and represent that you have read, understand, and agree to be bound by these Terms and Conditions. If you do not agree with the Terms and Conditions, you are not authorized to access or use the Services. You further expressly state that you have read and agree to the provisions of Louisiana Blue’s privacy policy.
Amendment. Louisiana Blue reserves the right at its discretion to modify the Terms and Conditions. Your use of Services after such modification shall be deemed your unequivocal agreement to the modified Terms and Conditions.
Materials. Louisiana Blue owns or has third-party permission to post all material and information displayed or transmitted by Louisiana Blue through Services, including but not limited to text, photographs, images, illustrations, video clips, audio clips, logos, trade names, trade dress, brands, and graphics (Materials). All Materials are protected by United States and international copyright, trademarks, service marks, and other proprietary rights, and various state and federal laws.
Materials Conditions. Except as described otherwise, all Materials are made available only to provide information about Louisiana Blue or its products and benefits. Louisiana Blue controls and operates Services from its headquarters in Baton Rouge, Louisiana, and makes no representation that these materials are appropriate or available for use in other locations. The descriptions of products and benefits through the Services are not intended to constitute offers to sell or solicitations in connection with any product or benefits, and not all products and benefits are available in all areas to all persons. Benefits and products are subject to applicable laws and regulations. If you are interested in a particular product or benefit, please contact BCBSLA Customer Service to obtain additional information about a product or benefit, or to speak with an agent. The Materials are furnished free of charge and for informational purposes only. Although we may update the content of the Services from time to time, information changes rapidly. Louisiana Blue has no obligation to update the information.
Material Restrictions. You may not copy, reproduce, publish, transmit, transfer, sell, rent, modify, create derivative works from, distribute, repost, perform, display, or in any way commercially exploit the Materials, nor may you infringe upon any of the copyrights or other intellectual property rights contained in the Materials. You may not remove or alter, nor cause to be removed or altered, any copyright, trademark, or other proprietary notices or visual marks and logos from the Materials. Any unauthorized use or modification of the Materials is prohibited. and is a violation of Louisiana Blue copyright, service marks and other proprietary rights.
Your Lack of Ownership in Materials. You acquire no rights or license whatsoever in the Materials other than the limited right to use the website in accordance with these Terms and Conditions. Any Materials accessed or downloaded from this website must be accessed or downloaded in accordance with the Terms and Conditions. Louisiana Blue reserves any rights not expressly granted under these Terms and Conditions of use.
Termination. Louisiana Blue reserves the right to modify, update, suspend, discontinue, or restrict your use of or access to Services or any portion of Services, at any time and without notice or liability for any commercially reasonable reason.
Your Liability. You are liable to Louisiana Blue for all claims, actions, losses, damages, costs and expenses (including attorney fees) arising from your use of Services including, but not limited to, your upload of anything to Services that belongs to anyone else, is copyrighted, trademarked or infringes upon another party’s intellectual property rights.
Passwords and Credentials. To the extent your use of Services requires a password or credentials, you agree that you will not share your account or account information with others. You are responsible for taking reasonable steps to maintain the confidentiality of your username and password, and you are responsible for all activities under your account that you can reasonably control. You agree to promptly notify us of any unauthorized use of your username, password, or other account information, or of any other breach of security that you become aware of involving your account or the Materials.
Links. You are not authorized to link to this website. Further, no portion of this website may be included, framed into, or embedded within another website or online presence.
THE CONTENT INCLUDED IN SERVICES IS PROVIDED AS GENERAL INFORMATION ONLY AND IS NOT MEDICAL, LEGAL, OR HEALTH PLAN PURCHASING ADVICE. THE INFORMATION IS NOT DESIGNED TO REPLACE HEALTH CARE OR MEDICAL ADVICE FROM A HEALTH CARE PROFESSIONAL. ALL QUESTIONS ABOUT INDIVIDUAL CARE AND TREATMENT SHOULD BE REFERRED TO YOUR HEALTH CARE PROVIDER.
Louisiana Blue has designed these Services to provide information to you regarding our products and benefits. Nothing contained through Services should be construed as medical advice, medical opinion, diagnosis or treatment. Louisiana Blue expressly and unequivocally states that nothing on Services and no Materials contain any medical advice or medical opinion whatsoever.
Third-Party Services or Platforms. Services may integrate, be integrated into, or be provided in connection with third-party websites, services, applications, platforms, and/or content. We do not control those third-parties or the products they make available. You should read the terms of use agreements and privacy policies that apply to such third-party products. If you access a Louisiana Blue Service using an Apple iOS, Android or Microsoft Windows-powered device, you agree that your access to Services using these devices also shall be subject to the usage terms set forth in the applicable terms of service governing your use of such devices. You represent to Louisiana Blue that you have read and agreed to those terms.
Internet, Browser and System Requirements. You may need a high-speed internet connection and/or minimum system and/or browser requirements to access and use certain aspects of Services. You are required to review the minimum requirements necessary for use of the specific Product.
Mobile Networks. When you access Services through a mobile network, your network or roaming provider’s messaging, data and other rates and fees will apply. Downloading, installing, or using certain aspects of Services may be prohibited or restricted by your network provider and not all such aspects may work with your network provider or device.
App Permissions. When using Services, you may grant certain permissions to us for your device and/or accounts. Most mobile device platforms provide additional information regarding these permissions and how, if possible, to changes your permission settings. By downloading, installing or using any Louisiana Blue app, you agree to receive automatic software updates (as applicable).
Malware. You agree not to knowingly or recklessly introduce a virus or other harmful component, or otherwise tamper with, impair or damage any Louisiana Blue Service, Materials, or connected network, or interfere with any person or entity’s use or enjoyment of any such Louisiana Blue service or Materials.
Personal Jurisdiction. By accessing, transmitting, using, or viewing any information on this website, you irrevocably agree to be subject to personal jurisdiction in the state of Louisiana. The exclusive venue for making any legal claim or originating any dispute arising out of accessing, transmitting, using, or viewing any information on this website shall be East Baton Rouge Parish, Louisiana. Any such dispute or legal proceeding shall be exclusively governed by the laws of the state of Louisiana, without regard to any conflicts of law.
Binding Arbitration. Any dispute arising from your use of this website shall be submitted to and resolved by binding arbitration. BINDING ARBITRATION IS THE SOLE AND EXCLUSIVE MECHANISM FOR THE RESOLUTION OF ALL DISPUTES. Arbitration shall be conducted in accordance with the rules of the American Arbitration Association (“AAA”), specifically the commercial arbitration rules. The arbitration shall be initiated in accordance with the protocol outlined in the commercial rules. The arbitration shall be conducted in Baton Rouge, Louisiana before a single arbitrator mutually agreed upon by the parties. If the parties cannot mutually agree upon an arbitrator, the arbitrator will be selected in accordance with the commercial arbitration rules as if there is no direct party appointment of the arbitrator. The arbitrator shall be bound to resolve the dispute under the terms and conditions of this Agreement. The Arbitrator shall not award any consequential, special, punitive, or exemplary damages, each of which are expressly waived by both parties. The award of the arbitrator shall be in writing and shall be final and binding upon the parties. Any such award shall be enforceable or challenged pursuant to the Federal Arbitration Act (9 USC 1, et seq.) or the Louisiana Arbitration Law (La.R.S. 9:4201, et seq.) as applicable.
Survival. If a court, arbitrator, mediator, or other tribunal of competent jurisdiction holds any of the provisions of these Terms and Condition to be unenforceable such provisions shall be limited or eliminated to the minimum extent necessary so that the remaining Terms and Conditions remain in full force and effect.
Severability. Louisiana Blue’s failure to act with respect to a breach by you or others of these Terms and Conditions shall not waive Louisiana Blue’s right to act upon subsequent or similar breaches. These Terms and Conditions set forth the entire understanding and agreement between Louisiana Blue and you with respect to your use of Services.
Disclaiming Liability Arising from Your Use. Use of Services is solely at your own risk, and Louisiana Blue disclaims all express and implied to the fullest extent allowed by law.
Disclaiming Liability Arising from Materials. Services and all Materials, including but not limited to information, graphics, audio, video, software, and other date, if any, are provided As-Is without express or implied warranties or guaranties of any kind, including but not limited to any warranty of merchantability, fitness for a particular purpose, or non-infringement.
The Materials may contain inaccuracies, typographical errors, or out-of-date information. Louisiana Blue does not warrant, represent, or guarantee the accuracy, timeliness, or completeness of this website or any of the Materials. Louisiana Blue disclaims any responsibility for errors or omissions in the Materials, other related documents, or other information referenced by or linked to Services. Louisiana Blue will not be liable to you or anyone else for any decision made or action taken by you or anyone else in reliance on Materials obtained or downloaded from Services, or any direct, indirect, consequential, incidental, special, or similar damages even if Louisiana Blue is advised of the possibility of such damages.
Disclaiming Liability Arising from Links. Louisiana Blue expressly disclaims any responsibility for any third-party websites, which are provided for your convenience on an As-Is basis without warranties of any kind, express or implied. Louisiana Blue accepts no responsibility for the content, products, or services provided at non-Louisiana Blue locations that may be linked to or referenced within Services. Louisiana Blue does not regularly review the content of other websites. The links contained via Services do not imply any endorsement or sponsorship of any other website, mobile app, or any of the products or services that may be offered on any other website or mobile app. Louisiana Blue does not control, endorse, promote, or have any affiliation with any other website or mobile app unless expressly stated through the Services.
No Uninterrupted Service. Louisiana Blue does not guarantee continuous, uninterrupted service to Services. Operation of Services may be interfered with by numerous factors outside Louisiana Blue’s control.
Proxy Access. Proxy Access to an individual’s online portal or mobile app accounts may be granted. Proxy Access may be granted to an individual’s legal representative without an individual’s express consent in accordance with applicable law or court order. Proxy Access may be granted to non-legal representatives only with the individual’s consent. If the proxy’s legal relationship with the individual changes, the proxy must inform Louisiana Blue immediately by contacting the Louisiana Blue’s Privacy Office. Individuals may also revoke access to a proxy by contacting Louisiana Blue’s Privacy Office. Louisiana Blue reserves the right to revoke proxy access at any time for any reason. Privacy Office Contact: P.O. Box 98029, Baton Rouge, LA 70898-9029 or 1-855-258-3746.
Limitation of Liability. IN NO EVENT WILL BCBSLA BE LIABLE, WHETHER IN TORT OR CONTRACT OR UNDER ANY OTHER LEGAL LIABILITY (INCLUDING STRICT LIABILITY AND NEGLIGENCE) FOR LOST PROFITS OR REVENUES, LOSS OR INTERRUPTION OF USE, LOST OR DAMAGED DATA OR SECURITY, DAMAGES, COSTS, EXPENSES, OR FOR ANY ECONOMIC LOSS, ANY INDIRECT, EXEMPLARY, SPECIAL, INCIDENTIAL, CONSEQUENTIAL OR SIMILAR DAMAGES ARISING FROM OR RELATING TO VIEWING, USING OR ACCESSING SERVICES, EVEN IF LOUISIANA BLUE WAS ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. BY VIEWING, USING OR ACCESSING SERVICES, YOU AGREE THAT THE TOTAL AGGREGRATE LIABILITY OF LOUISIANA BLUE AND ITS SUBSIDIARIES ARISING FROM USE OR RELATED TO USE OR VIEWING OF THIS WEBSITE SHALL NOT EXCEED ONE HUNDRED ($100.00) DOLLARS.
Legal Contact. If you have any questions or comments regarding Terms and Conditions contact:
Legal Affairs Department
Louisiana Blue
5525 Reitz Avenue
Baton Rouge, LA 70809
When you sign up for text messages from Louisiana Blue, you are signing up to receive text messages related to your relationship with Louisiana Health Services and Indemnity Company d/b/a Blue Cross and Blue Shield of Louisiana and its affiliate HMO Louisiana, Inc. (collectively Louisiana Blue), including updates related to your plan benefits, various informational and clinical campaigns, and important updates. Other messages could include surveys links and calls to action related to mobile downloads or portal registration.
You can opt-out of SMS messages by texting STOP to respective short code. Your opt-out request will generate one final message confirming that you have been unsubscribed. You will no longer receive SMS messages from the short code you opted out from. If you want to join again, sign up using MyLABlue or text HELP to the short code for instructions.
If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly at 1-800-495-2583 or help@lablue.com.
Carriers are not liable for delayed or undelivered messages.
Message and data rates may apply for any messages sent to you from us and to us from you. Message frequency may vary.
Our Privacy Policy is https://www.bcbsla.com/footer/privacy. Contact us at 1-800-495-2583 or help@lablue.com.
Louisiana Blue’s paperless program allows you to access your plan related information through your online account at bcbsla.com or mobile app. You will receive email or other electronic notifications when a document subject to the paperless program is made available to you. Please note that Louisiana Blue is required to send some documents by mail even if you have elected paperless. A general overview of the paperless program rules follows.
Electronic Documents. Types of documents that will eventually be provided electronically: Contract Books, Schedule of Benefits, Explanation of Benefit, Notices, Summary of Benefit Comparisons, Premium Invoices (individual policyholders), Tax documents. Not all documents are currently available in electronic format. Please create and log into your account to view documents that can be sent electronically, for example Explanation of Benefit documents, which are eligible.
Request for Electronic Delivery. You may request any document or notice be delivered to you via mail at no charge to you. To request a copy, please contact Customer Service Monday through Friday from 8 a.m. to 8 p.m.
Opt-out of Electronic Delivery. At any time you can elect to opt out of the paperless program. To no longer participate, simply log in to your My Account or MyLABLue mobile app and change your paperless preference to no.
How to Change Information. If you need to change your email address, you can do so by one of the following options: (1) log in to your online account at bcbsla.com and navigate to Manage My Account, or (2) contact Customer Service Monday through Friday from 8 a.m. to 5 p.m.
Questions. If you have any questions or need assistance, please contact BCBSLA Customer Service. You can find the number for Customer Service on the back of your Membership ID card or on our Contact Us page. Our Customer Service staff is available Monday through Friday from 8 a.m. to 5 p.m. You can contact our Customer Service any time through our Public Secure Inquiry Form or through your MyLABlue account.
Copyright © 2025, All Rights Reserved. Louisiana Health Service & Indemnity Company and Blue Cross and Blue Shield of Louisiana.
All service marks, trademarks and registered items are the sole and exclusive property of Louisiana Blue unless otherwise noted. All rights are reserved.
Updated May 8, 2025
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