About Blue Cross and Blue Shield of Louisiana

Blue Cross and Blue Shield of Louisiana was founded in 1934 and is the state of Louisiana’s oldest and largest health insurance company.

For more than 75 years, our team has been committed to improving the lives and well-being of Louisianians by offering affordable and quality healthcare.

Read more about the history and background of Blue Cross and Blue Shield of Louisiana.

Our Mission

To improve the lives of Louisianians by providing health guidance and affordable access to quality care.

Our Vision

Blue Cross and Blue Shield of Louisiana is fully aware of the increasingly urgent national issues regarding the affordability of healthcare, the numbers of uninsured and the quality of health services rendered. We're active at providing education and guidance, thereby helping to implement the new healthcare reform law and shape future legislation.

Consistent with our company's mission and the leadership role we play within the Louisiana healthcare community, Blue Cross will collaborate with other business and community leaders to move Louisiana to a quality-driven model of healthcare. Such a model will engage the powerful forces of well-designed information, patient engagement, provider professionalism and financial incentives to improve health outcomes, eliminate wasteful spending for preventable conditions, enable greater universality of care and promote patient-centered care that addresses diverse patient needs and values.

At the same time, Blue Cross will undertake our own initiatives to:

  • Moderate the rising cost of healthcare.
  • Develop more affordable products.
  • Promote health literacy, wellness and consumer health management.
  • Partner with providers to improve health and transparency.
  • Continuously improve the cost, quality and value of the services we deliver.

In so doing, Blue Cross and Blue Shield of Louisiana will improve the lives of Louisianians by improving the quality and affordability of the health guidance and healthcare they receive and will empower our members in personal health management. As a result, Blue Cross will enhance our role and our competitive standing now and into the future.

Our Core Values

As Louisiana’s largest health insurer and a community leader in healthcare, we strive to live out our company’s mission and vision with the following core values:

  • Service Excellence - We create exceptional customer experiences by advocating for our customers and providing value to ensure their loyalty.
  • Innovation - We create our future through discovery, development and adoption of new products, processes and experiences that generate value to all.
  • Collaboration - We build relationships and partner with others in our Louisiana communities to create value-added services and healthcare solutions.
  • Accountability - We take ownership for our actions and are passionate about finding solutions to support the long-term health, security and well-being of our customers and community.
  • Integrity - We are a customer-owned health services company that does the right things at the right time for the right reasons to ensure sustainability.