April 03, 2008

New Website Brings Louisiana 2 Step to Kids

Blue Cross and Blue Shield of Louisiana helps state's youngest to "Eat Right, Move More"

With the Monday, March 31, launch of, Blue Cross and Blue Shield of Louisiana has expanded the health and fitness message of its acclaimed Louisiana 2 Step program to include elementary and middle school children.

The site is a kid-oriented version of, Blue Cross' innovative healthy eating and exercise website that has encouraged thousands across the state to "Do the 2" by making small but significant daily lifestyle changes.

"Louisiana's children are among the heaviest in the nation," said John Maginnis, vice president of Corporate Communications at Blue Cross. "This launch will address that unfortunate statistic and is our way of responding to parents and teachers who've asked for a way to involve kids in the 2 Step."

Aimed at 5- to 12-year-olds, teaches the simple "Eat Right, Move More" message in a fun way. Kids can play interactive games with nutrition and exercise themes, earn reward points, build their own "Me 2" characters and keep track of their exercise and eating habits with simple food and activity logs. The site also includes resources and an idea exchange for teachers and parents.

Blue Cross and Blue Shield of Louisiana is Louisiana-owned and -operated. Marking its 74th anniversary this year, the company is an independent licensee of the Blue Cross and Blue Shield Association. It is a tax-paying mutual company, owned by its policyholders. Headquartered in Baton Rouge, Blue Cross and Blue Shield of Louisiana also has district offices in Alexandria, Houma, Lafayette, Lake Charles, Monroe, New Orleans and Shreveport. The company's subsidiaries include HMO Louisiana, Inc. and Southern National Life Insurance Company, Inc.