August 18, 2008

Blue Cross and Blue Shield of Louisiana Sweeps Regional Communications Awards


Blue Cross and Blue Shield of Louisiana received 13 awards for 13 entries in the 2008 Lantern Awards competition sponsored by the Southern Public Relations Federation (SPRF). The awards were given on July 29 at the 2008 SPRF Conference in Destin, Fla.

The Lantern Awards competition attracts entries from top companies and advertising agencies throughout Louisiana, Mississippi, Alabama and the Florida panhandle. Judges evaluate communications and PR materials on not only their design and quality but also the research, planning and strategy that go into making them a success. Three levels of awards are given: the Lantern Award itself is the highest in any category, followed by the Award of Excellence and the Certificate of Merit.

Blue Cross received six Lantern Awards, topping the following categories:

  • Annual Report
  • Organizational Identity/Logo Design: For the Answer Button logo
  • Signage: For its extra-large Louisiana 2 Step signs on the company's headquarters building facing Interstate 10
  • Writing for Public Relations: For a white paper released on the two-year anniversary of Hurricane Katrina
  • Web Site Development/Internet: For both the Louisiana 2 Step websites,, and  

The company also received three Awards of Excellence:

  • Internal Communication Program - Short-term: For an employee wellness contest
  • Special Public Relations Program - Short-term: For a walking challenge designed for the Louisiana Association of Business and Industry (LABI)
  • Writing for Public Relations - Opinion/Editorial  

Last but not least, BCBSLA brought home four Certificates of Merit:

  • Media/Press Kit - Print
  • Organizational Identity/Logo Design: For the 2 Step 4 Kids program logo
  • Public Service Program - Long-term: For the Louisiana 2 Step public education campaign
  • Special Events: For the second annual (2008) National Walk@Lunch Day event  

Blue Cross and Blue Shield of Louisiana is Louisiana-owned and -operated. Marking its 74th anniversary this year, the company is an independent licensee of the Blue Cross and Blue Shield Association. It is a tax-paying mutual company, owned by its policyholders. Headquartered in Baton Rouge, Blue Cross and Blue Shield of Louisiana also has district offices in Alexandria, Houma, Lafayette, Lake Charles, Monroe, New Orleans and Shreveport. The company-s subsidiaries include HMO Louisiana, Inc. and Southern National Life Insurance Company, Inc.