News

September 08, 2008

SUBWAY® Restaurants and Blue Cross' Louisiana 2 Step Join Forces for Better Health in Louisiana

 

The nation's largest fast-food chain, SUBWAY® restaurants, has teamed up with Louisiana's largest health insurer, Blue Cross and Blue Shield of Louisiana, to fight one of the nation's most widespread epidemics: obesity. More than 400 Louisiana SUBWAY® restaurants are now official Louisiana 2 Step Participating Restaurants, offering an extensive menu of options for Louisianians who want to make healthier lifestyle choices.

"We are delighted to have a trusted and recognizable company like SUBWAY® restaurants join Blue Cross in promoting healthier lifestyle choices," said John Maginnis, Vice President of Corporate Communications at Blue Cross and Blue Shield of Louisiana.  "Together we can get the 2 Step message across to Louisianians of all ages."

The Louisiana 2 Step campaign urges Louisiana residents to  "Do the 2" or take two small daily steps toward better health: eat right and move more. The fun, free and information-packed website at www.Louisiana2Step.com gives visitors a wide variety of interactive tools, including virtual health coaches, to educate, motivate and inspire them to make healthier lifestyle choices.

A kids' companion site at www.2Step4Kids.com brings the 2 Step message to Louisiana's youth. This website teaches kids age 5 to 12 the importance of proper diet and exercise through fun, age-appropriate interactive games and health tools.

The SUBWAY® and Blue Cross alliance is ideal, as the two companies share an interest in promoting a healthier diet and increased physical activity.

  • Blue Cross is committed to improving the lives of Louisianians by providing health guidance and affordable access to quality care.
  • Blue Cross created the Louisiana 2 Step and 2 Step 4 Kids to promote wellness to Louisiana residents.
  • Subway's "8 subs under 6 grams of fat" selections, American Heart Association sponsorship and Jared Fogle's motivational weight-loss story are just a few examples of the company's longtime support of healthy lifestyles.

Obesity is a leading cause of preventable illness and significantly drives up healthcare costs. Louisiana ranks near the bottom of many national health lists with some disturbing statistics that include:

  • 4th highest in adult obesity in the nation 
  • 9th highest in childhood obesity 
  • 2nd unhealthiest state
  • 8th highest in deaths from cardiovascular disease 
  • 7th highest diabetes rate
  • Highest overweight and obese rate of children from higher-income families
  • Highest overweight and obese rate of children with private insurance

In addition, more than 65 percent of Louisiana adults are overweight or obese, and this number has risen by more than 15 percent since 1990.

  • Obese adults have a 36 percent higher average annual medical expenditure than adults at normal weight.
  • The cost of child obesity-associated illness increased from $35 to $127 million in the past two decades.
  • Research indicates that 72 percent of illness is preventable, and obesity is the leading cause of preventable illness. 
  • Obesity-related diseases account for nearly half of Louisiana's healthcare budget.
  • It is estimated that obesity-related expenditures were more than $2.2 billion from 1998-2000.

About Blue Cross and Blue Shield of Louisiana

Blue Cross and Blue Shield of Louisiana is Louisiana-owned and -operated. Marking its 75th anniversary in 2009, the company is an independent licensee of the Blue Cross and Blue Shield Association. It is a tax-paying mutual company, owned by its policyholders. Headquartered in Baton Rouge, Blue Cross and Blue Shield of Louisiana also has district offices in Alexandria, Houma, Lafayette, Lake Charles, Monroe, New Orleans and Shreveport. The company's subsidiaries include HMO Louisiana, Inc. and Southern National Life Insurance Company, Inc.

About SUBWAY® Restaurants

The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 28,500 locations in 86 countries. In 2002, the SUBWAY® chain surpassed McDonald's in the number of restaurants open in the United States and Canada. The chain has also passed McDonald's in Australia and New Zealand. Headquartered in Milford, Conn., the SUBWAY® restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® restaurant chain was named the No. 1 global franchise opportunity by Entrepreneur magazine in its Annual Franchise 500 Ranking for 2008. For more information about the SUBWAY® restaurant chain, visit www.subway.com. © 2008 Doctor's Associates Inc. SUBWAY® is a registered trademark of Doctor's Associates Inc.