July 18, 2013

Blue Cross and Blue Shield of Louisiana Teams with Walgreens in ACA Education Effort

Collaboration will provide consumers with new tools and information on how to access coverage

Blue Cross and Blue Shield of Louisiana and Walgreens today launched a joint campaign to educate Louisiana consumers about the new health care reform law and provide them with information on how to access coverage and understand other changes they may experience as a result of the Affordable Care Act.

This educational collaboration between two trusted leaders in health and wellness means consumers can have easy access to the information they need to understand the changing health care landscape right in their own neighborhoods.  Thanks to this effort, consumers from across Louisiana will be able to walk into their local Walgreens store and find materials that will help them understand the new benefits and protections available as a result of the Affordable Care Act and learn how to purchase health care coverage that meets their families’ needs.

Consumers also can find information at a new website sponsored by Walgreens and the Blue Cross and Blue Shield Association. The website, LearnAboutReform.com, provides a comprehensive guide to the law with detailed information on benefits, financial assistance, the enrollment process and other topics.     

Blue Cross senior healthcare economist and exchange coordinator Mike Bertaut has traveled the state extensively over the past three years helping the business community prepare for healthcare reform.  “Consumer education will play a huge role in facilitating the implementation of the Affordable Care Act, “ he said, “Like the seminars we’ve been holding and the Louisiana Healthcare Education Coalition we’ve  started, this partnership at the neighborhood retail pharmacy level is one more initiative that will further consumer understanding of the changes to come.”

“Walgreens is a trusted community resource for health and wellness information, and through this collaboration we hope the millions of Americans who will be entering the marketplace in October are more informed and better prepared,” said Brad Fluegel, Walgreens senior vice president and chief strategy officer.  “There’s a lot of confusion, a lot of questions, and it’ll take a tremendous, collaborative effort to make sure people have the information they need to make informed choices.” 

The Affordable Care Act expands access to insurance for millions of Americans who currently lack coverage, providing new protections for American families as well as new options and requirements for employers. It also changes how individuals and some small businesses purchase coverage.  The law is complex and these changes are a lot to absorb for consumers. This educational campaign will help them understand their options.

Informational brochures and signage will be placed in Walgreens locations throughout the state to make it easy for Louisianians to learn about the law. The campaign’s website, LearnAboutReform.com, will serve as an additional resource, providing consumers with the tools and information they need to make health care choices that are best for them. Website features include:

  • Easy-to-understand explanations of what the new law means for consumers
  • Frequently asked questions about eligibility for federal financial assistance, the individual mandate and penalties for not purchasing insurance
  • An explanation of the enrollment process and how the new marketplace or “exchanges” will work
  • Interactive links to a glossary of terms related to healthcare reform

About Blue Cross and Blue Shield of Louisiana
Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is a private, fully taxed mutual company, owned by policyholders—not shareholders. It is an independent licensee of the Blue Cross and Blue Shield Association and is governed by a Louisiana Board of Directors.

The company and its subsidiaries provide group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to Louisiana residents. With headquarters in Baton Rouge and eight district offices around the state, Blue Cross and Blue Shield of Louisiana is committed to improving the lives of its customers by providing them with health guidance and affordable access to quality care.

Learn more on the company’s website at www.bcbsla.com or visit its social media hub to connect via Facebook, Twitter and more.