March 14, 2012

Blue Cross and Blue Shield of Louisiana Offers Discounts on Top National Brands through Blue365® 'Deals' Website

Blue365 platform offers savings on exclusive health, wellness and other services to members

In an effort to help members live healthier, more active lives, Blue Cross and Blue Shield of Louisiana and the Blue Cross and Blue Shield Association have launched a new website, "Blue365 Deals," at www.blue365deals.com/BCBSLA.

The new site uses a featured-deal platform to offer exclusive health, wellness and other discounts to members of Blue Cross and its subsidiary, HMO Louisiana, Inc. Blue365 Deals features exciting weekly offers and great discounts from top national and local retailers, including fitness gear, gym memberships, healthy eating options, income tax preparation and more.

“We are excited to offer our members these health and wellness discounts to help them save money while making healthier lifestyle choices,” says Dr. Ken Phenow, chief medical officer at Blue Cross.

Members who sign up at Blue365 Deals will receive weekly emails with special savings from nationally recognized companies such as Snap Fitness®, eDiets.com®, Reebok®, H&R Block® and more. These featured deals are available for a limited time and are spotlighted on the Blue365 website along with a number of standing discounts that are accessible at any time. 

Blue365 members can also earn $10 rewards to use toward the purchase of future deals when friends and family who are members of Blue Cross or HMO Louisiana, Inc. accept their invitation to join and have purchased a deal on Blue365.   

The Blue365 website is powered by Analog Analytics, the largest provider of coupons, deal certificates and Bigger Better Deal™ solutions for local online publishers, broadcasters and advertisers.

Blue365 is just one of the many health and wellness programs Blue Cross offers its members as a way to address the rising cost of healthcare. For more information about the program, visit Blue365 Deals at www.blue365deals.com/BCBSLA.

About Blue Cross and Blue Shield of Louisiana
Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is the oldest and largest Louisiana-based health insurance company. Blue Cross is a private, fully taxed mutual company, owned by policyholders—not shareholders—and governed by a local Board of Directors. It is an independent licensee of the Blue Cross and Blue Shield Association.

The company and its subsidiaries provide group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to more than one out of every four Louisiana residents. With headquarters in Baton Rouge and eight district offices, Blue Cross and Blue Shield of Louisiana employs more than 1,900 Louisianians who are committed to improving the lives of its customers by providing them with health guidance and affordable access to quality care.

Learn more on the company’s website at www.bcbsla.com or on Facebook at www.facebook.com/bluecrossla. Follow Blue Cross on Twitter at www.twitter.com/BCBSLA and CEO Mike Reitz at www.twitter.com/MikeReitzCEO