Blue Cross And Blue Shield Of Louisiana Joins Hero Health Hire To Promote Employment Of Disabled Veterans

Retired Maj. Gen. Elder Granger named as program’s honorary chairman

BATON ROUGE, La. – Nov. 11, 2011 – Blue Cross and Blue Shield of Louisiana announced today that it has joined Hero Health Hire, a coalition of companies and other entities in the healthcare industry that are united with the goal of employing disabled veterans. Launched in Washington, D.C., at an industry summit that included the U.S. Secretary of Labor, members of Congress and representatives of a number of government agencies and the military, Hero Health Hire includes companies, associations and hospitals from across the spectrum of healthcare that collectively employ thousands of people. Each has committed to working to help veterans find and retain jobs in healthcare.

“Blue Cross and Blue Shield of Louisiana was founded in Louisiana, and it’s our mission to improve the lives of all Louisianians,” said Mike Reitz, the company’s president and CEO. “Our employees represent the best that our great state has to offer, and we’re proud to continue our tradition of hiring talented, diverse, hardworking Louisiana residents.”

Each month, tens of thousands of “Wounded Warriors” – brave men and women who have been injured or become ill during service – transition out of the military only to struggle as disabled veterans in the civilian workforce. Many may be interviewing for a job or writing a resume for the first time, unsure of how military skills and experiences might translate or what accommodations may be needed for transition to a civilian workplace. 

The healthcare industry – including insurers, health plans, pharmaceutical companies, device manufacturers and hospital networks – is considered the fastest-growing industry in our economy, requiring talented individuals to help meet multi-generational healthcare needs. The industry is also uniquely positioned to understand and support the needs of our nation’s Wounded Warriors.

Hero Health Hire unites the healthcare industry with government agencies and the military to understand and eliminate the barriers to employment facing Wounded Warriors, as well as developing ways to support them in their transition.

Retired Maj. Gen. Elder Granger joins Hero Health Hire
The Hero Health Hire initiative also recently announced that retired Maj. Gen. Elder Granger, M.D., has been named honorary chairman of the initiative. Granger, currently co-founder and president of The 5Ps LLC, served in the military for 37 years, most recently as deputy director of TRICARE Management Activity for the Office of the Assistant Secretary of Defense for Health Affairs. In his latest role, Granger will provide valuable insights as partner companies establish their internal programs, serve as a liaison to the military community to help raise awareness about the program, and provide additional support as the program expands.

“I am honored to join the Hero Health Hire initiative and help our nation’s disabled veterans and all veterans find meaningful employment opportunities with America’s leading healthcare businesses,” said Granger. “Hero Health Hire comes at a critical time for our veterans, and I look forward to working with these businesses to recruit more disabled veterans and assist them in their transition.”

About Hero Health Hire
Hero Health Hire, founded in 2011, is a coalition of healthcare industry organizations dedicated to helping disabled veterans obtain and maintain positions within the workforce that are well-suited to their skills, presenting professional, financial and personal stability for them and their families into the future. Participating organizations include Magellan Health Services, AGIS Network, APS Healthcare, Apollo Health Street, Blue Cross and Blue Shield of Louisiana, CareCore National, Centene Corporation, Cigna, Express Scripts, Health Net, Horizon Healthcare of New Jersey Inc., Humana Military Healthcare Services, Independence Blue Cross, Logisticare, Loyola Recovery Foundation, Regence, TriWest Healthcare Alliance and ValueOptions. For more information about the initiative, including resources for disabled veterans and information on joining the Hero Health Hire program, visit

About Blue Cross and Blue Shield of Louisiana
Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is the oldest and largest Louisiana-based health insurance company. Blue Cross is a private, fully taxed mutual company, owned by policyholders—not shareholders—and governed by a local Board of Directors. It is an independent licensee of the Blue Cross and Blue Shield Association.

The company provides group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to more than 1.4 million members. With headquarters in Baton Rouge and eight district offices, Blue Cross and Blue Shield of Louisiana employs more than 1,900 Louisianians who are committed to improving the lives of its customers by providing them with health guidance and affordable access to quality care.

Learn more on the company’s website at or on Facebook at Follow Blue Cross on Twitter at CEO Mike Reitz at