Nov. 20, 2012

Blue Cross and Blue Shield of Louisiana Wins Third Platinum Fit-Friendly Honor

For the third year in a row, Blue Cross and Blue Shield of Louisiana has earned Platinum level honors as a Fit-Friendly Worksite from the American Heart Association. The award recognizes Blue Cross’ employee wellness program, Healthy You, Healthy Blue.  The company won its first award, at the Gold level, in 2009.

Worksite wellness programs are becoming increasingly important in offsetting the heart disease risks inherent in the sedentary nature of the average office job. The Fit-Friendly program recognizes employers who work to safeguard the health of their employees by creating a culture of physical activity and healthy eating in the workplace.

As part of an ongoing effort to increase healthy eating options, the company offers a healthy café on its main campus and vending machines with exclusively healthy snacks.  Company subsidies keep down the prices of water, salad and fruit offered in the café to encourage employees to make healthier choices.

To view the complete list of Fit-Friendly Companies, visit startwalkingnow.org.

About Blue Cross and Blue Shield of Louisiana
Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is the oldest and largest Louisiana-based health insurance company. Blue Cross is a private, fully taxed mutual company, owned by policyholders—not shareholders—and governed by a local Board of Directors. It is an independent licensee of the Blue Cross and Blue Shield Association.

The company and its subsidiaries provide group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to more than one out of every four Louisiana residents. With headquarters in Baton Rouge and eight district offices, Blue Cross and Blue Shield of Louisiana employs more than 1,900 Louisianians who are committed to improving the lives of its customers by providing them with health guidance and affordable access to quality care.

Learn more on the company's website at www.bcbsla.com or on Facebook at www.facebook.com/bluecrossla. Follow Blue Cross on Twitter at www.twitter.com/BCBSLA and CEO Mike Reitz at www.twitter.com/MikeReitzCEO