June 28, 2013

Health Plan CEO Chooses Community-based Care

What type of plan does an insurance company president choose for his or her own care? Mike Reitz, president and CEO of Blue Cross and Blue Shield of Louisiana, is happy to share his answer. With all the access Reitz has to data, research and insight about every type of health plan, he has chosen a primary care-driven model of community-based care. That plan is Community Blue.

When HMO Louisiana, Inc., a subsidiary of Blue Cross, introduced its Community Blue product, Reitz was one of the first to enroll. More than a year later, Reitz still talks about the care he receives from Community Blue’s network of high-performing providers focused on a community of care.

“One of the unique things I like about this product is that my doctors and my health plan work together to make sure I - and our mutual customers - get quality, cost effective care,” says Reitz. “Community Blue puts me at the center of my care, making it easy for me to keep my primary care doctor involved and reduce confusion about my health history for any specialists I may see. This model creates a better customer experience overall - a tremendous value to me and all members.”

“With Community Blue, my primary care doctor will guide me through any specialist care or hospital stay I may need. And, I have the support of the Care Management health coaches at Blue Cross to help keep everything running smoothly,” Reitz adds. The Care Management staff at Blue Cross includes nurses, doctors, pharmacists and other health professionals who help members follow their own care plans and the advice of their doctors.

The Community Blue plan is built on a strong primary care foundation, but it covers every healthcare situation. People in the Baton Rouge market (East Baton Rouge, West Baton Rouge and Ascension parishes) can get preventive care and care for their kids from pediatricians. They can get care for heart conditions, cancer, obstetrics and gynecology and everything in between with Community Blue and its select network of local providers.

HMO Louisiana, Inc., originally launched Community Blue for people who value quality, wellness, preventive care and personal accountability - all of which can save them money on healthcare and monthly premiums. Community Blue members have access to hundreds of quality primary care doctors and specialists and an A-rated* hospital system working to keep them healthy, as well as the Cross and Shield to keep them protected.

Because of the plan’s unique network structure, Community Blue members can pay less for some of the top names in healthcare, names like the Baton Rouge Clinic and Baton Rouge General Medical Center, along with the Baton Rouge General Physicians group. This select network of providers committed to driving unnecessary costs out of the system and providing high-quality, more affordable care is what makes Community Blue a success.

“Through the collaborative efforts of our clinical staff and Community Blue’s select network of providers, we hope to leverage what we and these providers do best - ensure that patients get affordable, quality care focused on their long-term health,” says Dr. David Carmouche, Blue Cross senior vice president and chief medical officer.

New Campaign Highlights Community Blue
HMO Louisiana, Inc., launched a new campaign this week highlighting the Community Blue product. The multimedia campaign describes how Community Blue members can get care from birth through the golden years from top primary care doctors and a full-service hospital system in the Baton Rouge area.

“We’re proud to showcase Community Blue and its ability to provide both high-quality care and great value to our members,” says Reitz.

Anyone interested in the Community Blue plan can contact an authorized Blue Cross agent or go to www.bcbsla.com/communityblueBR to find out more. A full list of Community Blue primary care doctors, specialists and other healthcare providers is also available on the site.

*Leapfrog Group’s Spring 2013 ranking of hospitals nationwide based on national performance measures for patient safety.

About HMO Louisiana, Inc.
HMO Louisiana, Inc., is a subsidiary of Blue Cross and Blue Shield of Louisiana, a private, fully taxed mutual company, owned by policyholders—not shareholders. It is an independent licensee of the Blue Cross and Blue Shield Association and is governed by a Louisiana Board of Directors.

Blue Cross and other subsidiaries provide group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to Louisiana residents. Founded in New Orleans in 1934, with headquarters in Baton Rouge and eight district offices around the state, Blue Cross and Blue Shield of Louisiana is committed to improving the lives of its customers by providing them with health guidance and affordable access to quality care.

Learn more on the company’s website at www.bcbsla.comor visit its social media hub to connect via Facebook, Twitter and more.

About Baton Rouge General Medical Center
Baton Rouge General Medical Center is a full-service community hospital, with 527 licensed beds between two campuses. As the first hospital in Baton Rouge, opening its doors in 1900, Baton Rouge General has a long history of groundbreaking milestones, as well as providing the Greater Baton Rouge community with high quality healthcare for generations. From our birth center to senior services, and state-of-the-art heart and cancer care, Baton Rouge General provides care for the whole family at every age and every stage of life. 

Baton Rouge General is affiliated with and also serves as a satellite campus of Tulane University School of Medicine. In addition to serving as a satellite campus for Tulane medical students in the LEAD (Leadership, Education, Advocacy and Discovery) Academy program, Baton Rouge General also offers a Family Medicine Residency Program, Internal Medicine Residency Program, Sports Medicine Fellowship Program, School of Nursing and School of Radiologic Technology. Baton Rouge General, an accredited teaching hospital since 1991, is committed to exceptional medical education and serves a diverse population that is representative of the types of patients, injuries, illnesses and healthcare needs most frequently seen by physicians in private practice. For more information, visit BRGeneral.org, find us on Facebook at Facebook.com/BatonRougeGeneral and follow us on Twitter at @BRGeneral.  

About Baton Rouge General Physicians
Baton Rouge General Physicians consists of more than 80 physicians and 20 practices, owned and operated under General Health System. Baton Rouge General Physicians offers individuals and families throughout the Capital Area top-quality healthcare in convenient locations from Livingston to Brusly. For more information, visit BRGPhysicians.com.

About Baton Rouge Clinic
The Baton Rouge Clinic, AMC, is a 90-physician, multi-specialty clinic. Founded in 1946, the Clinic has been “caring for generations” of the residents of the greater Baton Rouge area. The Clinic has grown to become the largest independent physician practice in the state, with over 250,000 active patients. The Clinic consists of the following specialties: Allergy, Dermatology, Endocrinology, ENT, Gastroenterology, Internal Medicine, Neurology, Pediatrics, Pediatric Neurology, Pulmonology, Rheumatology, Surgery (Bariatric, Breast, General and Vascular), and Urology, and has an accredited Lab, Radiology Department, Vascular Lab, and Echocardiology Lab. It has an ADA-accredited Diabetes Education Program and the NCQA recognition for diabetes care. In 2000, the Clinic was recognized as the “Benchmark for the State” in ambulatory care by the Louisiana Healthcare Review Organization.

For more information, visit the Baton Rouge Clinic’s website at www.batonrougeclinic.com.


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