Blue Cross Website Wins Two Interactive Media Awards

The re-designed Blue Cross and Blue Shield of Louisiana website recently won two awards in the Interactive Media Awards™ (IMA) competition.

The new won Best in Class awards under the categories of Insurance (scoring 484 out of a possible 500 points) and Healthcare (480 out of 500).

The site also earned perfect marks for Content (Insurance), Design (Healthcare) and Feature Functionality (both categories).

The new site was re-launched in November 2010 with new design and functionality. One of its new features is My Blue Community, which also recently won an IMA (Outstanding Achievement in Social Networking).

The IMAs were launched in 2006 by the Interactive Media Council, a nonprofit organization of web designers, developers, programmers, advertisers and other web-related professionals. The awards were created to provide accomplished web professionals with endorsements and tools to be recognized as leading providers of top-tier services.

The IMAs “recognize the highest standards of excellence in website design and development “* and nominations are accepted from around the world from web design firms, advertising agencies and corporate marketing departments, as well as individual web designers and graphic artists.”* Websites are judged on five criteria: Design, Content, Feature Functionality, Usability, and Standards Compliance and Cross-Browser Compatibility.

*From Interactive Media Awards

About Blue Cross and Blue Shield of Louisiana 
Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is the oldest and largest Louisiana-based health insurance company. Blue Cross is a fully taxed mutual insurer, owned by policyholders and governed by a local Board of Directors. It is an independent licensee of the Blue Cross and Blue Shield Association.

The company provides group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to more than 1.4 million members. With headquarters in Baton Rouge and eight district offices, Blue Cross and Blue Shield of Louisiana employs more than 1,900 Louisianians who are committed to improving the lives of its customers by providing them with health guidance and affordable access to quality care.
Learn more on the company’s website at or on Facebook at Follow Blue Cross on Twitter at and CEO Mike Reitz at