May 13, 2014
BATON ROUGE, La. – Blue Cross and Blue Shield of Louisiana employs more than 150 licensed nurses, who work every day to support members in reaching their health goals, managing chronic conditions and accessing quality care.
Blue Cross is recognizing and celebrating these front-line healthcare employees during National Nurses Week, May 6-12, with the theme “Blue Cross Nurses Leading the Way to Better Health.”
The American Nurses Association has designated this week, which coincides with Florence Nightingale’s birthday on May 12, to honor nurses across the country for their important role in the healthcare system.
“Our nurses do a tremendous amount of work to help members, and they also support providers in our network by following up between appointments to make sure members are getting the care they need,” said Blue Cross Executive Vice President for External Operations and Chief Medical Officer David Carmouche.
“Their training and experience give us valuable insight to improve our programs and better serve our members through health guidance.”
At Blue Cross, many nurses work in the Clinical departments, where they provide personalized health coaching to members who have chronic conditions like diabetes or heart disease, or have complex health needs like transplant surgery, which require additional care coordination. Nurses also provide maternity case management services for members who have a high-risk pregnancy.
In addition to providing direct care, nurses at Blue Cross serve as managers, policymakers and innovators for the insurer’s quality improvement programs.
Nurses are an integral part of Quality Blue Primary Care (QBPC), the population health program Blue Cross launched last year to drive value and get better health outcomes for patients. In QBPC, nurses are in direct contact with primary care physicians’ offices to identify gaps in care quickly and address them with individual patients. Members in QBPC also get regular health coaching from nurses between their doctor visits, to help them stick to their treatment plans.
Nearly 400 primary care doctors around the state are currently active in QBPC, and many more will go live this year, allowing more members to benefit from this program.
To learn more about the different services nursing staff members provide at Blue Cross, visit www.bcbsla.com.
For more information about the history of National Nurses Week, visit the American Nurses Association at http://www.nursingworld.org/NNW.
About Blue Cross and Blue Shield of Louisiana
Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is a private, fully taxed mutual company, owned by policyholders—not shareholders. It is an independent licensee of the Blue Cross and Blue Shield Association and is governed by a Louisiana Board of Directors.
The company and its subsidiaries provide group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to Louisiana residents. With headquarters in Baton Rouge and eight district offices around the state, Blue Cross and Blue Shield of Louisiana is committed to improving the lives of its customers by providing them with health guidance and affordable access to quality care.
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