Save on Rx Drugs

Generics vs. Brand Name - Same or Different?

Generics are "copycats" of brand-name drugs. They're safe and effective, and they typically cost a quarter of the price of brand-name drugs. Generics are approved by the U.S. Food and Drug Administration (FDA) and must meet the same strict standards that are required of brand-name drugs.



Lead with Generics

Lead with Generics, our prescription step therapy program, promotes the use of generic drugs as the first step in treating your condition. How does the program work?

When you get a new prescription in certain drug classes, you must try a generic option or similar alternative medication.1

If the generic option is not right for you, your physician may request an authorization for a brand-name drug.

If you do not follow the program, the brand-name drug will not be covered under your benefits.

For more information on this program, view our Lead with Generics brochure.

View examples of Lead with Generics drugs



First Fill for Free

To encourage the use of generics, we're offering members the opportunity to try select generic alternatives for FREE. Our First Fill for Free Program gives members a free one-time trial on specific generics, up to a 30-day supply.2

How does First Fill for Free work?

The first time a member fills a prescription for one of the generics included in the program, it will be free.2

Members are responsible for the cost of all refills and future prescriptions at the usual generic cost.

View drugs included in the First Fill for Free Program



More Information on Why Generics Are Right for You

According to the FDA, generics are just as effective as brands. Read these articles to learn more:

Facts and Myths About Generic Drugs
What are Generic Drugs
Savings From Generic Drugs Purchased at Retail Pharmacies


1See your schedule of benefits to determine if Lead with Generics is part of your benefit plan.

2Subject to quantity per dispensing level limits/allowances. First Fill for Free program is currently available for Blue Cross and HMO Louisiana, Inc. members enrolled in our fully insured copayment plans.It is not available for pharmacy benefit designs that feature a deductible and coinsurance. For self-insured groups, participation is optional.Only one free trial per generic medication is permitted. A member may receive a free trial for more than one generic, as long as each drug is included in the program and is in a different medication class.